What is it?
Founded in 2015 by Natty Gray, George Christ, and LoDrum, Cult Love [Sound Tapes] is a Tulsa, OK based 501c3 nonprofit committed to the platforming, preservation, and proliferation of underground creative communities and culture, rooted in the belief that larger social and cultural trends originate from outsider DIY movements. Spanning sound, video, and photography, fashion, physical format media, installations, and events, archiving, curation, written word, and more, Cult Love aims to create, facilitate, and document authentic moments and connections in niche art and music subcultures in order to grow, bridge, and highlight underrepresented creative scenes on a national and international scale. What was initially forged with the production of cassettes has diversified to the present day’s variety of practices out of a love for DIY culture and its ethos. Cult Love’s grassroots operation has a regional, national, and international network of artists, arts workers, and musicians.
At its core, Cult Love is directed by multimedia artists LoDrum and Natty Gray.